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London Attractions

It’s not called the city of dreams for nothing. As one of the world’s leading tourist destinations, London has sights and attractions at every turn!

The Capital of Fun

Founded by the Romans in 43 AD, the city of London became an integral part of English history. The city has reinvented itself many times over,  overcoming challenges, battles and disasters to grow and prosper — Buckingham Palace and St. Paul’s Cathedral both rose from the ashes of the Great Fire of London.

The city is also home to the Bank of England, founded in 1694, driving London to become the financial powerhouse it is today. And, in 1863, under the reign of Queen Victoria, the London Underground unveiled its tracks as the world’s first subterranean railway. With these, alongside Westminster Abbey, Tower Bridge, the Houses of Parliament — and many more — it’s easy to see how London’s rich history and impressive architecture has attracted visitors across the centuries.

Best of London

Even More To Do

Things to do in London

There is so much to do in London that it’s impossible to see it all, but it means you’re never out of ideas when it comes to planning a day out. There’s something for everyone from museums to bars, restaurants to theatres, you’re guaranteed a great time in the capital.

You might have to start early in order to make the most of your day, especially if you only have limited time in the city, but it’s well worth it so you can squeeze in as much as possible. Here’s our suggestion for a day that hits all the main spots...

Start your day at St. James Park for a nice stroll in one of the many beautiful parks within the city, and head straight to The Tower of London, where you’ll be greeted by the famous London Beefeaters. You can also see the changing of the guard if you get there at 11:00am on particular days. No one knows for sure, but it’s believed that the Beefeaters (officially called Yeoman Wanderers) got their name from being paid in chunks of beef.

Westminster Abbey is a short walk away and by Westminster Bridge you’ll also find the Elizabeth Tower, better known as Big Ben after the bell within it, and the Houses of Parliament, two historic buildings that are a must-see. Once you finish at Westminster try a river cruise, a popular choice is the Thames River Sightseeing Cruise which allows you to see iconic attractions such as the Tower of London and the HMS Belfast from fully heated boats on the Thames.

If museums are more your thing, there are plenty of options such as the London Transport Museum and Science Museum. Also, If you're sticking around the Westminster area, you should check out the centre of Britain’s war efforts during the second world war — the Churchill War Rooms.

When it comes to evening entertainment, a theatre show is a great choice. The London theatre district is world-famous with global hit-shows performing each night, and with so many options available there's something for everyone.